Work

Facing clutter : on message competition in marketing communications

Year: 2008

Type: dissertation

Author: Sara Rosengren

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W270503453

Cites: 112

Cited by: 13

Related to: 10