Work

Aligning the value-in-use of B2B and B2G segments with a fitting value proposition from a Service-Dominant Logic perspective

Year: 2017

Type: article

Author: J.M. Glassner

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2724787909

FWCI:

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Related to: 10