Work

An entrepreneurial relationship marketing approach to B2B selling

Year: 2017

Type: article

Source: Journal of Research in Marketing and Entrepreneurship

DOI: 10.1108/jrme-09-2016-0032

Authors: Donald P. Addison, Tony Lingham, Can Uslay, Olivia F. Lee

Institutions: Queens University of Charlotte, Antioch University, Rutgers, The State University of New Jersey, INTI International University, INTI International College Subang

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2724873607

FWCI: 3.577

Cites: 98

Cited by: 20

Related to: 10