Work

How Do Consumers Make Their Purchase Decisions Between Genuine and Counterfeit Products

Year: 2011

Type: dissertation

Source: The Atrium (University of Guelph)

Author: Tatiana V. Astray

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2726785719

Cites: 47

Cited by: 3

Related to: 10