Work

Neuro-scientific Approach to Fashion Visual Merchandising -Comparison of Brain Activation to Positive/Negative VM in Fashion Store Using fNIRS-

Year: 2017

Type: article

Source: Journal of the Korean Society of Clothing and Textiles

DOI: 10.5850/10.5850/jksct.2017.41.2.254

Authors: Hyoung Suk Kim, Jin Hwa Lee

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2728753475

FWCI: 1.59

Cites: 13

Cited by: 9

Related to: 10