Work

Brandfests: Servicescapes for the Cultivation of Brand Equity

Year: 1998

Type: book-chapter

Source: Alexandria (UniSG) (University of St.Gallen)

Authors: James H. McAlexander, John W. Schouten

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2729715516

FWCI: 13.56

Cites: 18

Cited by: 103

Related to: 10