Work

Psychological ownership: a social marketing advertising message appeal?

Year: 2012

Type: article

Source: International Journal of Advertising

DOI: 10.2501/ija-31-2-291-315

Authors: Judith Anne Garretson Folse, Julie Guidry Moulard, Randle D. Raggio

Institutions: Louisiana State University, Louisiana Tech University, University of Richmond

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W273073159

FWCI: 6.346

Cites: 51

Cited by: 46

Related to: 10