Work

Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling: Examining the role of learning orientation as an enabler

Year: 2017

Type: article

Study design: Observational Study

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2017.06.012

Authors: Omar S. Itani, Raj Agnihotri, Rebecca Dingus

Institutions: Lebanese American University, The University of Texas at Arlington, Central Michigan University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2730739550

FWCI: 47.61

Cites: 136

Cited by: 255

Related to: 10