Work

Is brand value co-creation actionable? A facilitation perspective

Year: 2017

Type: article

Source: Management Decision

DOI: 10.1108/md-08-2016-0538

Authors: Silvia Biraghi, Rossella Chiara Gambetti

Institution: Università Cattolica del Sacro Cuore

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2731243101

FWCI: 2.473

Cites: 76

Cited by: 17

Related to: 10