Work

The use of big data in corporate communication

Year: 2017

Type: article

Study design: Systematic Review

Source: Corporate Communications An International Journal

DOI: 10.1108/ccij-02-2016-0015

Authors: Christian Wiencierz, Ulrike Röttger

Institution: University of Münster

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Ministry of Earth Sciences, Ministry of Education, India

OpenAlex ID: W2731636623

FWCI: 8.904

Cites: 67

Cited by: 68

Related to: 10