Work

Consumer response to affective versus deliberative advertising appeals: the role of anticipatory emotions and individual differences in savoring capacity

Year: 2010

Type: article

Source: DOAJ (DOAJ: Directory of Open Access Journals)

Author: David J. Moore

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2731918144

FWCI:

Cites: 15

Cited by: 5

Related to: 10