Work

Customers’ purchase decision-making process in social commerce: A social learning perspective

Year: 2017

Type: article

Study design: Observational Study

Source: International Journal of Information Management

DOI: 10.1016/j.ijinfomgt.2017.05.001

Authors: Aihui Chen, Yaobin Lu, Bin Wang

Institutions: Tianjin University, Huazhong University of Science and Technology, The University of Texas Rio Grande Valley

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Tianjin University

Awards: 社交网络中用户社交活跃行为到价值共创行为的演变机制研究, G1972650649, 社会化商务商业模式创新的理论与方法研究

OpenAlex ID: W2732222584

FWCI: 44.83

Cites: 69

Cited by: 369

Related to: 10