Work

Advertising in times of war: Themes in Argentine print advertising during the Malvinas/Falklands War

Year: 2017

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2017.1345777

Authors: Juan Mundel, Yadira Nieves-Pizarro

Institution: Michigan State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Universidad Nacional de Cuyo

OpenAlex ID: W2732813469

FWCI: 0.495

Cites: 60

Cited by: 9

Related to: 10