Work

Does brand orientation contribute to retailers’ success? An empirical study in the South African market

Year: 2017

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2017.06.012

Authors: Holger J. Schmidt, Roger Mason, Pieter Steenkamp, Virimai Mugobo

Institution: Cape Peninsula University of Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2732866546

FWCI: 4.451

Cites: 136

Cited by: 20

Related to: 10