Work

Coke vs. Pepsi: Brand Compatibility, Relationship Power, and Life Satisfaction

Year: 2017

Type: article

Source: Journal of Consumer Research

DOI: 10.1093/jcr/ucx079

Authors: Danielle J Brick, Gràinne M Fitzsimons, Tanya L Chartrand, Gavan J Fitzsimons

Institutions: University of New Hampshire, Duke University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2732979743

FWCI: 4.452

Cites: 134

Cited by: 43

Related to: 10