Work

Signaling Quality Through Specialization

Year: 2008

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.1070.0300

Authors: Ajay Kalra, Shibo Li

Institutions: Carnegie Mellon University, Indiana University Bloomington, Indiana University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W273338529

FWCI: 4.355

Cites: 40

Cited by: 54

Related to: 10