Work

Does an own-brand produce higher profitability? Evidence from Taiwan’s manufacturing firms

Year: 2017

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-05-2016-0104

Authors: Chih-Hai Yang, Meng-Wen Tsou

Institution: National Central University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W2733998301

FWCI: 1.979

Cites: 42

Cited by: 11

Related to: 10