Work

Encouraging Ideal Behavior By Imagining Luxury Consumption

Year: 2012

Type: article

Source: ACR North American Advances

Authors: Keith Wilcox, Henrik Hagtvedt, Bruno Kocher

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2734708493

FWCI:

Cites: 9

Cited by: 1

Related to: 10