Work

Global Versus Local Consumer Culture Positioning in a Transitional Market: Understanding the Influence of Consumer Nationalism

Year: 2017

Type: article

Source: International Journal of Strategic Communication

DOI: 10.1080/1553118x.2017.1339040

Authors: Yu Liu, Weiting Tao, Wan-Hsiu Sunny Tsai

Institutions: Florida International University, University of Miami

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2735633245

FWCI: 1.975

Cites: 89

Cited by: 15

Related to: 10