Work

Eye movements reveal the effect of branding on consumer decisions

Year: 2014

Type: conference-paper

Abstract: Eye movements reveal the effect of branding on consumer decisions

Source: University of Huddersfield Repository (University of Huddersfield)

Authors: Ian Krajbich, Richard U. Ratcliff, Chris Retzler, Amanda Faria Rangel, Marios G. Philiastides

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2735744268

FWCI:

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Related to: 10