Work

Children perceptions of emotional and rational appeals in social advertisements

Year: 2017

Type: article

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/yc-02-2017-00665

Authors: Valentina Nicolini, Fabio Cassia, Massimo Bellotto

Institution: University of Verona

Language: English

Topic: Media Influence and Health

Subfield: Literature and Literary Theory

Field: Arts and Humanities

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W2735997129

FWCI: 15.25

Cites: 50

Cited by: 21

Related to: 10