Work

Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games

Year: 2017

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2017.1347366

Authors: Mark Yi-Cheon Yim, Yann Abdourazakou, Paul L. Sauer, Sun-Young Park

Institutions: University of Massachusetts Lowell, California State University, Dominguez Hills, Canisius College, University of Massachusetts Boston

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2736186606

FWCI: 4.452

Cites: 90

Cited by: 21

Related to: 10