Work

Examining Sport Advertisements: The Effect of Cause-Related Marketing (CRM) Messages and Endorsements

Year: 2014

Type: article

Source: Index of Texas Archaeology Open Access Grey Literature from the Lone Star State

Authors: Antonio S. Williams, Dae Yeon Kim, Alexandria Pantaleoni

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2736844035

FWCI: 0.791

Cites: 59

Cited by: 2

Related to: 10