Work

Effects of Environmental Brand Attributes and Nature Imagery in Green Advertising on Brand Attitude and Purchase Intention

Year: 2015

Type: article

Authors: Desirée Schmuck, Jörg Matthes, Brigitte Naderer, Maren Beaufort

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2736964592

FWCI: 1.373

Cites:

Cited by: 2

Related to: 10