Work

Customer: A novel customer churn prediction method based on mobile application usage

Year: 2017

Type: conference-paper

Source: International Wireless Communications and Mobile Computing Conference (IWCMC)

DOI: 10.1109/iwcmc.2017.7986615

Authors: Nielsen L. R. Machado, Duncan D. A. Ruiz

Institution: Pontifícia Universidade Católica do Rio Grande do Sul

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2739284528

FWCI: 2.951

Cites: 18

Cited by: 6

Related to: 10