Work

An insight into the use of CRM in the UAE banking sector for attracting, retaining and enhancing customer relationship

Year: 2014

Type: article

Study design: Observational Study

Authors: Pravin Balaraman, Heather Tarbert, Amin Hisham Alkhatib, Khalid SAmi Saqr

Institution: University of Strathclyde

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2740156217

FWCI:

Cites: 34

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Related to: 10