Work

Toward developing a model for fit in cause-related marketing

Year: 2017

Type: dissertation

Author: Jennifer Liebetrau

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2740355846

Cites: 44

Cited by: 2

Related to: 10