Work

Brand credibility and self-brand connection as drivers to cool brands

Year: 2012

Type: article

Authors: Sandra María Correia Loureiro, Rui Alexandre Sousa Lopes

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2740723985

FWCI:

Cites: 9

Cited by: 3

Related to: 10