Work

Does opinion leadership influence service evaluation and loyalty intentions? Evidence from an arts services provider

Year: 2017

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2017.07.008

Authors: Javier Flores-Zamora, Jesús García-Madariaga

Institutions: Centre Européen de Recherche en Economie Financière et Gestion des Entreprises, ICN Business School Nancy-Paris-Berlin, Universidad Complutense de Madrid

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2740775263

FWCI: 0.856

Cites: 75

Cited by: 14

Related to: 10