Work

Context and time in brand image constructions

Year: 2014

Type: article

Source: Journal of Organizational Change Management

DOI: 10.1108/jocm-09-2014-0172

Authors: Anne Rindell, Oriol Iglesias

Institutions: Hanken School of Economics, Esade, Universitat Ramon Llull

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1966664532

FWCI: 3.962

Cites: 40

Cited by: 56

Related to: 10