Work

Flying with Nicole Kidman or Jennifer Aniston? Brand funnel stages’ influence on brand personality

Year: 2017

Type: article

Study design: Observational Study

Source: Journal of Travel & Tourism Marketing

DOI: 10.1080/10548408.2017.1360232

Authors: Filareti Kotsi, Natasa Slak Valek

Institution: Zayed University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2742661306

FWCI: 7.42

Cites: 46

Cited by: 25

Related to: 10