Do you want to talk about it? When word of mouth alleviates the psychological discomfort of self‐threat
Year: 2017
Type: article
Source: Psychology and Marketing
DOI: 10.1002/mar.21030
Institutions: Towson University, Youngstown State University, Auburn University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2743301211