Work

Generation Y consumers’ buying behaviour in fashion apparel industry: a moderation analysis

Year: 2017

Type: article

Study design: Observational Study

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/jfmm-01-2017-0002

Authors: Naser Valaei, S.R. Nikhashemi

Institution: Sunway University

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2743564643

FWCI: 13.36

Cites: 99

Cited by: 142

Related to: 10