Work

Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action

Year: 2017

Type: article

Study design: Observational Study

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2017.06.015

Authors: Harri Terho, Andreas Eggert, Wolfgang Ulaga, Alexander Haas, Eva Böhm

Institutions: University of Turku, Paderborn University, Arizona State University, Justus-Liebig-Universität Gießen

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

Funders: European Commission, Schweizerischer Nationalfonds zur Förderung der Wissenschaftlichen Forschung

Awards: Value Orientation of Salespeople: Conceptualization, Consequences, Antecedents, and Contingencies, Marketing Strategy Implementation as Source of Firms´ Competitive Advantage

OpenAlex ID: W2743897247

FWCI: 9.893

Cites: 104

Cited by: 94

Related to: 10