Work

The impact of brand relationship and perceived quality on brand loyalty in the emerging market context of Vietnam

Year: 2016

Type: article

Author: Anh T Kieu

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2743932682

FWCI:

Cites: 180

Cited by: 2

Related to: 10