Work

Increasing customer purchase intention through product return policies: The pivotal impacts of retailer brand familiarity and product categories

Year: 2017

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2017.08.013

Author: Shih-Ping Jeng

Institution: National Taiwan Ocean University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Ministry of Science and Technology, Taiwan

Award: G8492402848

OpenAlex ID: W2744348167

FWCI: 14.36

Cites: 50

Cited by: 80

Related to: 10