Perceived values of branded mobile media, consumer engagement, business-consumer relationship quality and purchase intention: A study of WeChat in China
Year: 2017
Type: article
Study design: Observational Study
Source: Public Relations Review
Author: Yi-Ru Regina Chen
Institution: Hong Kong Baptist University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2745075418