Work

Advertised reference price and sales price as anchors of the latitude of expected price and its impact on purchase intention

Year: 2017

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-03-2016-0177

Authors: Rajesh Kumar Sinha, Atanu Adhikari

Institution: Indian Institute of Management Kozhikode

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2745174253

FWCI: 2.968

Cites: 44

Cited by: 15

Related to: 10