Work

The Role of Brand Authenticity in the Development of Brand Trust in South Africa

Year: 2017

Type: dissertation

Author: Sivan-Rachel Portal

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2746290150

Cites: 171

Cited by: 1

Related to: 10