Work

Business to Business Brand Management

Year: 2009

Type: article

Author: Mark S. Glynn

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2746358394

FWCI: 5.184

Cites:

Cited by: 15

Related to: 10