Work

How store service quality affects attitude toward store brands in emerging countries: Effects of brand cues and the cultural context

Year: 2017

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2017.08.017

Authors: Mbaye Fall Diallo, Anne Marianne Seck

Institutions: SKEMA Business School, Université de Lille, Lille School of Management Research Center, Aix-Marseille Université, Centre d'Etudes et de Recherche en Gestion d'Aix-Marseille

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2746501949

FWCI: 9.398

Cites: 71

Cited by: 69

Related to: 10