Work

The Influence of Social Crowding on Brand Attachment

Year: 2017

Type: article

Source: Journal of Consumer Research

DOI: 10.1093/jcr/ucx087

Authors: Xun (Irene) Huang, Zhongqiang (Tak) Huang, Robert S Wyer

Institutions: Nanyang Technological University, University of Hong Kong, Chinese University of Hong Kong, University of Cincinnati

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Nanyang Technological University, University of Hong Kong

OpenAlex ID: W2746527007

FWCI: 19.29

Cites: 59

Cited by: 152

Related to: 10