“A few bad apples” or “rotten to the core”: Perceptions of corporate culture drive brand engagement after corporate scandal
Year: 2017
Type: article
Study design: Observational Study
Source: Journal of Consumer Behaviour
DOI: 10.1002/cb.1672
Institution: University of Massachusetts Amherst
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2746903829