Work

Brand placement: integración de marcas en la ficción audiovisual : evolución, casos, estrategias y tendencias

Year: 2006

Type: article

Source: Dialnet (Universidad de la Rioja)

Authors: Cristina del Pino Siurana, Fernando Olivares Campayo

Language: Spanish

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2749089905

FWCI: 4.69

Cites:

Cited by: 12

Related to: 10