Work

How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scale

Year: 2017

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2017.08.018

Authors: Michael A. Merz, Lia Zarantonello, Silvia Grappi

Institutions: San Jose State University, University of Roehampton, University of Modena and Reggio Emilia

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funder: Livestrong Foundation

OpenAlex ID: W2751556892

FWCI: 32.07

Cites: 66

Cited by: 338

Related to: 10