Year: 2017
Type: article
Abstract: Presently, the globalization in trade and in capital markets forced service organizations to extend the range of service functions to meet globally accepted standards in a single economic system. However, not all service companies are the same. Globalization has different implications for different types of services and is affected by the nature of the process involved in creating and delivering a given service. The aim of this paper is to define strategies and enduring patterns of action for service sector entities such as: a set of reliable rules, means and reactions as well as to define new methods of performance through analysis and logical conclusions that arise from the laws and dependence between economic values. All the factors have significance in terms of the growth in services thus in the growth of the whole economy in general.
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2752419305