Work

Towards Accurate Predictions of Customer Purchasing Patterns

Year: 2017

Type: conference-paper

Source: IEEE International Conference on Computer and Information Technology (CIT)

DOI: 10.1109/cit.2017.58

Authors: Rafael Valero-Fernandez, David J. Collins, K.P. Lam, Colin Rigby, James Bailey

Institution: Keele University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2755829231

FWCI: 5.589

Cites: 13

Cited by: 12

Related to: 10