Work

A framework to examine the role of reality TV as a consumer socialisation agent of teenagers in a developing country

Year: 2008

Type: article

Authors: Md. Ridhwanul Haq, Syed H Rahman, Daniela Spanjaard, Sara M Denize, Neeru Sharma

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W275616205

FWCI: 0.847

Cites: 16

Cited by: 2

Related to: 10