Work

Brand user profiles seldom change and seldom differ

Year: 2017

Type: article

Source: Marketing Letters

DOI: 10.1007/s11002-017-9437-2

Authors: Zachary Anesbury, Maxwell Winchester, Rachel Kennedy

Institutions: University of South Australia, Victoria University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2756328802

FWCI: 4.452

Cites: 60

Cited by: 23

Related to: 10