Work

Enhancing Customer Purchase Intentions through Service Brand Credibility

Year: 2017

Type: article

Study design: Observational Study

Source: Journal of Marketing and Consumer Research

Authors: Rana Tahir Naveed, Mohammad Adnan, Binyamin Shahzad

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2757718902

FWCI:

Cites: 47

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Related to: 10